Coca Cola spokesman Tamano: no sole Coke distributorship in its sari-sari training program in Tagum launch

july 23, 2014

Atty. Adel Tamano, vice president for public affairs and communications of Coca Cola Philippines, belied a report that the company’s 5by20 Program aimed to empower women entrepreneurs has a built-in feature of making their sari-sari stores as sole distributors of Coca Cola products.

“It’s not one of the conditions, they can sell other softdrinks,” he said during the local launch of Coca Cola Philippine’s 5by20 Program in Tagum City last Monday. 
The softdrink company’s entrepreneur development program that links up with local stakeholders targets producing 5 million women scholars as capable and empowered sari-sari owners by 2020. 
 
For Tagum City alone, the program targets to produce 1,000 women scholars per Memorandum of Agreement signed on that day with the Tagum City Council of Women, Inc. (TCCWI), which is chaired by former city’s first lady Alma Uy.
 
Tagum City or Davao del Norte is the 26th place in the country where Coca Cola launched the program since 2012.
 
“The TCCWI officers and the women presidents in 25 barangays in the city will help achieve that,” Uy said.
 
Uy was instrumental in the coming in of Coca-Cola’s 5by20 Program when she initiated to inquire from the company and submit the TCCWI’s profile which eventually drew interest from the country’s biggest softdrink maker.
 
Tamano said that Coca Cola launched the program for seeing “sari-sari store owners and our sales people on the ground as the real spokespersons of Coca Cola.”
 
The 5by20 Program is also dubbed as Sari-Sari Store Training and Access to Resources or STAR Program, which would “help women retailers overcome the barriers they face to business success by providing them access to business skills and life training access to business resources and assets.
 
“The most important thing we give in this program is knowledge and education. We are not taking the handout approach. We are implementing a new paradigm of doing things, na may malalim nga partnership with civil society, with the government and the business sector, because we believe this is the new way of empowering women,” Tamano added.
 
“Our partnership in the program is complete and we have impact-ful goals,” he said.
Recently, Coca Cola has trained in Manila six trainors from the women council who will handle the courses in the 12-week Basic Entrepreneurship and Gender Sensitivity Training, from August 12 to November 12 this year.
 
Besides the TWWCI, the other MOA-signing partners in Coca Cola program for Tagum City are the Technical Education and Skills Development Authority, which is a national partner of the program, and the Cagayan de Oro-headquartered First Community Cooperative (FICCO).
 
Signatories and guests during the launch included Coca Cola FEMSA Davao region manager Roger Araneta, TESDA-XI regional director Gaspar Gayona, TESDA Davao del Norte provincial director Urbano Budtan, and FICCO chief executive officer Edgardo Micayabas. 
 
The MOA signing was held at the Big 8 Hotel, and the launch with more than a thousand council women leaders at Gaisano Mall of Tagum. (Rural Urban News/Cha Monforte) 
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