Leo Revita, Tagum’s finest salon-trepreneur

sept 12-18, 2013

Her pangmasa salons employ 231 hairstyling workforce

Leo Revita, undoubtedly a successful and finest salon-trepreneur in Tagum City, is currently employing 231 hairstyling personnel in his eight salons and the figure is growing as she sets her eyes for a franchising launch next year of her modern Leo Revita Salon & Spa.

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Her success of establishing hair salons one after another in 11 years is a star-struck awe among beautician and gay communities.
She started with one raw beauty parlor in 2002 at Quezon Street in the city, and now she has modern, cozy and elegant salon branches in Claveria and Bolton streets and Matina area in Davao City and at Sto. Nino in Panabo City.
Her four salons in Tagum City were all assumed from owners who failed to weather in salon business.
This September 18 she is launching her 9th branch in Panabo City.
“These 231 personnel I have are composed of senior hairdressers, junior hairdressers, auditors, bookeepers, maintenance and utility personnel,” enthuses Leo Revita, 33 years of old, born in the zodiac sign of Cancer, which has a mantra of being lovable and loving.
She is a proud Tagum-born gay, and she is not hiding it in the closet in the way she runs tarpaulin billboard ad campaign for each of her salon. Her salon’s billboard carries “Gandang Leo Revita” slogan with her, exquisitely beautiful, as the model.
“My income sharing with hairdressers is 60:40, with the 60 percent for me as I shoulder the cost of medicines, facilities, gadgets, water, light, cable TV, Wifi, business permit, taxes, etcetera, etcetera,” she says.
“Their share is given daily, automatic! and shares of those regular ones are deducted of the day’s percentage for their SSS contributions,” she shares.
Leo is playing a Big Sister to her personnel during emergencies, as when they borrow or ask for cash advance for problems like “nagkasakit ang anak or bana, pang bayad sa enrolment, etcetera”, or even during their birthdays.
She says responding to them in times like these is inescapable part of Filipino small and micro business.
And what makes her hairstyling business as “pangmasa” and her clients to keep on coming back? Leo says her “quality in service and quality in result” salon adjusts on customers’ affordability by doing hairstyle based on their budget.
“Say if their budget is P500 or P1,500, we adjust by using the brand of hair color priced lesser or higher in the market. We don’t use one product only, like such salon advertised on TV that uses only Schwazkopf,” she says.
Her salon’s shelf stocks other hair color product lines such as Wella, L’oreal, Matrix and others.
The Leo Revita Salon & Spa always tries to keep up with latest hair trends and styles and strives to always meet each client’s needs and affinity, without closing the door of introducing hairdressing innovations and creativity.
For these to be done, her own haute couture of hairdressers are considered professionals as they passed in Leo Revita’s own standards of hair styling, coloring, care and salon treatments including the giving of professional yet personalized hair care advice and guidance to clients.
“They can’t cut and style hair unless they pass in my own rigid training. There should be no guesswork from them. This is the most important human factor in Leo Revita salon,” she declares her human resource etho.
“Hair clients value their money’s worth by the result our service brings. It’s a flop when they are not satisfied, and they won’t return,” Leo says.
Still, her loyal clients have been buoyed by the discount coupons she is giving. The discount is spread across in salon’s range of services which include personal, facial beauty care, cosmetics, make-up, aesthetics, aromatherapy and day’s spa.
For next year, she is setting her eyes for the franchising of Leo Revita Salon & Spa in Mindanao areas, and she wishes to have a salon in each downtown or proximate miles from the downtown of major cities in the island.
“It would be 10:20:70 percent sharing based on net income in favor to the franchisee. The 10 percent goes to the salon’s manager, and the other 20 percent for me. To ensure implementation of standards, it’s me who would manage and direct overall. The franchisee has close monitoring and we’ll have online point of the sales counters,” Leo shares her initial business concept.
By the count of salon branches and growing clientele base she has thus far established, Leo-entrepreneurial, trendy, creative, savvy, and innovative – is certainly building a brand of her own and a unique program of care for hair, beauty and wellness of the clients of Leo Revita Salon & Spa. (Cha Monforte)

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